In Memory of
Company Sergeant Major 352
31st Battalion Australian Infantry
Who died on Wednesday, 14th March 1917
Buried Plot I. Row G. Grave 13
Beaulencourt British Cemetery, Ligny-Thilloy, Bapaume, France
Commemorated in Perpetuity
by the Commonwealth War Graves Commission
Remembered with Honour
Beaulencourt British Cemetery
Ernest Holland was born in Nottingham on 10th September 18951. By the time of the 1901 census, the Holland family had moved to Beeston and were living at 31 Hawthorne Grove.
The head of the family, Alfred, who was born in Nottingham, was then working as a lace maker. Ernest's mother Janet, who was born in Edinburgh, was employed bringing
up the two children, Ernest had a sister Ethel who was two years older than her brother2.
Ernest Holland spent his education years at the Nether Street School and, at the age of thirteen, he left the to work for the Topham Brothers. At the age of
14 he enrolled in newly formed 17th "Beeston" Nottingham Boys Brigade Company, which operated various classes in rooms at the premises of the Anglo
Scotian Mills Company in Albion Street. He was the second boy to join the 17th, when the club opened on May 1st 1909 and he took part in the classes and all
the activities offered to the young lads from the area. He achieved the rank of sergeant. Later, he joined the "Old Boys". It was during these
years that he was back at Nether Street - all young men who had left school were required to attend Evening classes as part of their training in the Beeston
Boys Brigade. By this time, the family had moved to "Dunoon Villas", 31 Fletcher Road, Beeston, Notts.
In 1910 the Beeston Old Boys was formed for young men who had reached the age of eighteen and who were too old for the Boys Brigade. The 17th Boys Brigade Company
moved to Station Road in 1913 with the "Old Boys" sharing a room in the building which was always known as the Beeston Lads Club.
Ernest Holland left the "Old Boys" to join the Army and served in the ranks of the South Nottinghamshire Hussars. On the 29th July 1913, all this was to
come to an end as he left for Australia aboard the Port Lincoln, which left Tilbury for Melbourne3.
After arriving in Australia Ernest Holland found work as a farm labourer when he was only eighteen years old. He later moved to the state of Victoria and then found employment
as a trainee dairy farmer in the state of Queensland. He remained in this occupation until the outbreak of the war and, during this time, he married Gertie, his employer's
When war commenced in Europe Ernest tried to join the Commonwealth Force but was rejected. After this rejection by the Australian Infantry, he went on a course of physical training
and development and attended an N.C.O.s' class, after which he was finally accepted for the army. He joined the Australian Infantry Force on 15th July 1915, and was posted to the
31st Battalion. This Battalion was raised as part of the 8th Brigade at Enogerra, on the outskirts of Brisbane, in August 1915. Some of the battalion's companies, however, were raised
at Broadmeadows Camp in Victoria. In early October these two elements were united at Broadmeadows, and the battalion sailed from Melbourne the following month, Ernest Holland was in the
contingent which sailed aboard A55 HMAT Kyarra (shown right).5
Initially, the 31st Battalion was sent to Egypt where it was involved in the defence of the Suez Canal against the Turks. The 8th Brigade joined the newly raised 5th Australian Division
in Egypt, and proceeded to France, destined for the Western Front, in June 1916. It would not have been long before thet Ernest Holland attained the rank of Sergeant-Major.
The 31st Battalion fought its first major battle at Fromelles on 19th July 1916, having entered the front line trenches only 3 days previously. The attack was a disastrous introduction
to battle for the 31st Battalion; 572 Officers and men became casualties, over half of its strength. It was during this battle that Company Sergeant Major Holland was himself one of
Although the battalion spent periods in the front line, it played no major offence role for the rest of the year. It was during this period that Ernest Holland was wounded again.
As a result, Blighty was his next port of call; he spent some time in England on sick leave, where he had a chance to visit friends and family. At Christmas 1916, he was to visit his parents
for the last time, returning to rejoin his unit in early 1917, as it prepared for the next big attack.
On March the 13th the British and the Australians advanced towards the town of Bapaume, where the Germans had strengthened their line, bringing in a crack regiment of Prussian Guards. From
the west and south-west approaches to the town, Australian and British patrols came forward with ladders, bombs and machine guns. They scrambled over the unbroken enemy wire and, in a short action,
scattered the Prussian Guards. As one enemy company fled, it was caught in continuous machine gun fire and annihilated. After bitter fighting the Australian infantry finally captured Bapaume.
Unfortunately this was to be Company Sergeant Major Hollandís last action; he died on the 14th and was buried in Beaulencourt British Cemetery.
He left a grieving wife Gertie back in Australia and also his family back home in Beeston, Ernest Holland was one of the two ex Boys Brigade members from Beeston, who had emigrated to the
Commonwealth and were involved fighting with the Australian Infantry. L.J. Holmes, who had previously moved from Beeston to Lenton, was the other.
Beaulencourt British Cemetery - the cemetery was made originally by the 3rd, 4th, 43rd, and 58th Casualty Clearing Stations, which were posted in Beaulencourt at different
periods after the middle of September, 1918. The burials from these hospitals are in Plot I, Rows A to D. It was greatly enlarged after the Armistice by the concentration of graves from the
neighbouring battlefields and from certain other cemeteries, including: Beaulencourt Churchyard, in which two soldiers from the United Kingdom were buried by the enemy in 1918. Beaulencourt
German Cemeteries, one a little North of the village on the West side of the road to Bapaume and another at the Southern exit of the village. These two cemeteries were used by German medical
units in 1916 and 1918; they contained, besides German graves, those of 50 soldiers from the United Kingdom and New Zealand, which have been removed partly to Beaulencourt British Cemetery,
and partly to Favreui and Grevillers German Cemetery, on the road from Grevillers to Bihucourt, in which 500 German soldiers and 12 from the United Kingdom were buried by the Germans, and eleven
New Zealand soldiers and one from the United Kingdom by their comrades in August, 1918. There are now over 700, 1914-18 war casualties commemorated in this site. Of these, over 300 are unidentified
and special memorials are erected to 21 soldiers from the United Kingdom known or believed to be buried among them. The cemetery covers an area of 2,917 square metres and is enclosed on three sides
by a rubble wall.6
1It is possible, based on the index of birth records, that his full name was Harold Ernest Holland, The family was living at 10 Florence Terrace, Nottingham at the time of his sister's baptism.
2Census Piece 3153 Folio 160. At the time of the 1901 census, an otherwise unidentified young boy of seven named Frank Moore was a visitot in the house.
3The SS Port Lincoln could carried up to 635 passengers. She was built in 1912 with a tonnage of 7243 gross, a length of 426ft, a beam of 54ft and a service
speed of 13 knots. One of two sisters. In January 1914 she was transferred to the Commonwealth & Dominion Line on its formation. On 2nd November 1942, then named the Maritima and while part of convoy
AC 107 (Sydney -Nova Scotia-UK), she was torpedoed by U-552 500 miles north of St Johns, Newfoundland. SC 107 was one of most disastrous convoys of the Secon World War, suffering 34 attacks with the
loss of 20 ships.
4His wife's address is give as Healy St, Toowoomba, Queensland, Australia, on his CWGC record.
5His Majesty's Australian Transport (HMAT) A55 Kyarra (6,953 tons. 14 knots) was built in 1903 for the Australian United Steam Navigation Co. Ltd. She was requisitioned and converted into
a hospital ship in November 1914 and converted into a troop transport in March 1915,. After being released from Commonwealth control in January 1918, the Kyarra was torpedoed and sunk by a German
submarine in the English Channel near Swanage on 26 May 1918. (Based on details on the Australian War memorial website http://cas.awm.gov.au/photograph/P07178.002)
6The description of Beaulencout British Cemetery is based on that given on the Commonwealth War Graves Commission website (http://www.cwgc.org/)
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